Dare to Lead Groups
A hypnosis program for coaches and therapists
Work with the fears that are in your way and become grounded and confident in your ability to facilitate groups.
every section should either help the reader recognise their problem, change how they think about it, understand why your approach is relevant, trust the offer, or decide whether to buy. If a section does none of those things, it probably doesn't need to be on the page.
The hook: name the fear
Purpose: immediate recognition.
Headline, subheadline and opening paragraphs. Start with a specific fear of group facilitation, not with hypnosis or the course itself. Make the right person think, “That's exactly what I'm worried about.”
The problem beneath the problem
Purpose: deepen recognition.
Explore what the anxiety looks like, how it affects their decisions, and what they might be postponing because of it. Use specific situations and internal dialogue rather than generic statements about confidence.
The reframe: a different way to approach the problem
Purpose: shift their perspective.
Challenge the assumption that they must simply become more experienced, prepare for every possible situation, or wait until they feel confident. Introduce the idea of actively working with the fears themselves, alongside practical preparation.
What becomes possible when the fear no longer dominates?
Purpose: sell the desired experience.
Help readers picture the difference: facilitating without being consumed by anticipatory worry, trusting their ability to respond, and feeling more at ease in the role. This is where you sell the benefit, not the recording.
Introduce your approach
Purpose: explain why this offer is relevant.
Explain why you created this program, why it combines hypnosis with practical guidance, and how that approach addresses the problem you've just described. This is the bridge between the reader's situation and your offer.
The transformation: what the three sessions help you work towards
Purpose: make the benefits concrete.
Present the first two sessions in terms of working with feared situations, and the third in terms of rehearsing the confident, experienced self. Focus on what participants may gain from the experience, not a technical explanation of the hypnosis procedures.
The practical extras
Purpose: demonstrate the offer's broader usefulness.
Introduce the tips for handling difficult participants and designing a workshop. Show how these complement the central goal of working with anxiety, without letting the bonuses overshadow the main product.
Why trust this approach?
Purpose: establish credibility.
Your professional background, relevant experience, your reasons for creating the program, and any genuine feedback or testimonials you have. Keep this relevant to the problem you're helping people address.
Who it's for — and who it's not for
Purpose: help readers self-select.
Identify the coaches and therapists most likely to benefit, including those who are experienced one-to-one but anxious about groups. Clarify that this is not a facilitator certification or a promise that anxiety will disappear.
Objection handling
Purpose: resolve remaining doubts.
Address the questions that might prevent a purchase: “What if I'm already experienced?”, “What if I've tried other approaches?”, “Will hypnosis work for me?”, and “What if I still feel anxious afterwards?”
The offer and the price
Purpose: make the decision easy.
Summarise what they receive, explain the one-year access period and online streaming, state the €55 price, and include a clear purchase button. Explain upfront that the recordings cannot be downloaded.
Final invitation and FAQ
Purpose: help the reader make a confident decision.
End with a concise reminder of what they're working towards, a final purchase button, and any remaining practical questions about access, contraindications, and using the program.